I was first drawn to the sustainable skin-care brand Klur when I saw its tranquility-inspiring black-and-white images on Instagram. Klur Skincare. “For the most part, the mainstream beauty industry hasn’t offered quality products to Black consumers,” she explains. When you remove the mask, it goes off as a cleanser that you can massage into the skin and then rinse off. 621 Likes, 26 Comments - KLUR (@klur.co) on Instagram: “KLUR face & body formulas share the same high-quality ingredients, but are made with very different…” The brand’s founder, Lesley Thornton, has used her background as an esthetician and skincare expert to develop the product line, which focuses mostly on soothing and calming ingredients. Thus far, the team has delivered 11,600 organic food boxes where there is no natural/wellness food store in sight. Until then, expect Thornton to be taking her own advice while her business continues to grow. Being the expert that she is, Thornton gave MadameNoire details on how best to take care of our skin in a sustainable way that prioritizes, “gentle practices, gentle consistency with your skincare, and low maintenance minimal routines.” We also got an inside scoop on some of the brand’s top-selling products, including their Gentle Matter cleanser, a multiuse additive called Skin Soil, their Supreme Seed face mask, a facial serum called Symmetry Fluid, and their fragrant body oil, Elements of Comfort. Thornton is conscious of biodiversity, prioritizing ingredients that are readily accessible. But I have to say, one of the best back wax's I've ever gotten. Let it be known Thornton didn’t just slap together another ho-hum skincare brand that would be lost … including aloe vera, dandelion, and sea kelp. ⠀ Giveaway ends Wednesday, September 23 at 9AM PST. KLUR is a Black-owned, clean skincare brand that’s helping keep sustainable products and practices an ongoing conversation in the beauty world. Last month, when I asked via Instagram Stories which beauty product ITG’s followers loved the most during April, I was surprised to see a product from Klur pop up in every other DM. Thornton’s personal favorites from her line are the moisturizing cleanser Gentle Matter, which she uses daily, along with the skin supplement Symmetry Fluid, which she applies in the summer, and Stellar Restoration (a multivitamin-infused retinol), which is her go-to in colder months. Aside from enjoying her new mask, these days Thornton takes pleasure in a simple hair-care routine, mixing her own herbal hair oil composed of cedarwood, patchouli, and jasmine. 900 Likes, 78 Comments - @shop (@shop) on Instagram: “I focus on the commonalities of skin, not the differences,” says @klur.co founder Lesley Thornton.…” If we continue to play into that, by presenting ourselves as small, we really won’t be able to break that glass ceiling,” she says. The packaging also happens to be display-it-on-the-sink-ledge good. seek information on a wide variety of topics including African-American hair care, health issues, relationship 218.3k Likes, 2,920 Comments - SARAH MIAN (@sarahmian) on Instagram: “I put together a list of Black-owned businesses selling beautiful products that I think you guys…” But what truly keeps her going through the ups and downs is giving back to the Black community. MadameNoire ® Copyright © 2021 BossipMadameNoire, LLC All Rights Reserved | BHM Digital. 49.6k Followers, 1,642 Following, 1,048 Posts - See Instagram photos and videos from KLUR™️ (@klur.co) Once you mix them with water, the pH goes up, so people find themselves more irritated and dry after,” she explains. I was even more excited to learn that brand is owned by a Black woman who’s a professional esthetician! I’m Lesley Thornton, a licensed esthetician and the founder of Klur.co ⠀ Klur is an eco-inclusive skin and personal care brand based in Los Angeles, CA. This has been our primary source of marketing. black entertainment news, parenting tips and beauty secrets that are specifically for black women. I am a skincare fanatic. Klur created Surrounding Surfaces to support Summa Everythang Community Center, a Los Angeles organization that provides free organic produce to local families. I'm super busy and really don't have that much time. KLUR is a Black-owned, clean skincare brand that’s helping keep sustainable products and practices an ongoing conversation in the beauty world. 1,619 Likes, 98 Comments - KLUR (@klur.co) on Instagram: “Hi! 142 Likes, 1 Comments - KLUR (@klur.co) on Instagram: “In good beautiful company.@f.miller.skincare @noto_botanics @j.hannah” KLUR is different in many ways, but what makes the brand unique is our purpose and intention. I was first drawn to the sustainable skin-care brand Klur when I saw its tranquility-inspiring black-and-white images on Instagram. I’m Lesley Thornton, a licensed…” For KLUR, its use of Instagram paired with valuable education and strong aesthetics. Thornton has been in the beauty industry for 18 years. Hold space for your black and brown friends. “If it’s not accessible and it doesn’t give back, we’re not using it in our products.”. What I did notice was it would be easier for an avocado or coconut to be re-posted, and posted, and posted, before you would actually see a picture of a [Black or Brown] person. We are formula focused company that means marketing is last, and the research and development of the product are where we invest all our resources. Do the work to make black beauty normal.’ So, here are 9 Black-owned beauty brands that you can support now and always. As Lesly Thornton, founder of Klur Skincare posted to Instagram: ‘ A single post is not enough. ⠀ To the entire KLUR…” “That’s the philosophy I eventually applied to Klur,” she says. thank you for your support. see more Founded by esthetician and formulator Lesley Thornton, Klur is a luxe skincare line that promises results without the fuss. “I find this work feeds my soul, and working hands-on in my community is my wellness routine for the foreseeable future.”, Ahead of the holidays, Thornton has also formulated a hand sanitizer, which Klur will include as a gift with purchase for a limited amount of time. MadameNoire is a sophisticated lifestyle publication that gives African-American women the latest in fashion trends, The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Leave a comment. What sets KLUR apart from the other skincare brands? “We’re using papaya enzymes which is nice because it’s a fruit-based, gentle enzyme,” she added when speaking on KLUR’s formula for Gentle Matter. I fell asleep. Along her journey, as she realized that she gravitated towards natural, clean, organic, and biodynamic skincare ingredients, she also noticed that with the natural skincare brands she did see popping up back in 2014 and 2015, diverse representation was hard to come by. To stay balanced she incorporates daily self-care rituals into her routine, including walks, plant care, and eating more vegetables. But lately she’s added a new element to her routine. ‘Why is it that you’ll post a picture of a coconut before you post a picture of a Brown or dark-skinned person?’ I didn’t understand.”. Intelligently formulated skincare powered by a future-forward vision. “My goal with Klur has always been to build something better. KLUR was created in the belief that it is better to be contribute rather than compete. “For the past four months I have worked with a local grassroots organization called SummaEveryThang,” a food restoration project founded by artist and activist Lauren Halsey. Creating her own brand was a way for her to tick all the boxes of things that were missing in skincare. Thornton shared that she wanted to start the brand because she noticed there were several voids in the clean beauty space that weren’t being filled, especially when it came to presenting people of color as users of such products. But, like for many others, working from home since March has come with its hurdles. Shop Skincare. I came across Klur’s line of brown, Boston round bottled skincare like any well-meaning person comes across new beauty products—Instagram, the best place to source! Must be 13+ to enter. Ad Choices. During that time, the mask will press the nutrients from the oil into your skin, thanks to the MSM (a pure, collagen-enhancing organic sulfur) inside of the mask. 22.99$ LIMITED EDITION ***** WORLDWIDE SHIPPING ***** HOW TO ORDER: 1. But a week or two ago, it reached a 2020 fever pitch following Klur's latest skincare launch: the Supreme Seed Delicate Purification Mask ($60) aka the brand's first new product since its collection debuted in 2019. Buy this shirt: Veigartee – Tupac For President shirt Accordingly, it’s critical to find ways to support the Tupac For President shirt Apart from…,I will love this Black community in a harrowing time. Award winning, powerful skincare meets the leading edge of sustainable beauty. Select the style and color you want: T-Shirt / Hoodie / Sweater / Tank / Mug 3. “It’s not an active at all so it can be used every single day. As she explained, KLUR’s Gentle Matter cleanser is one that’s full of enzymes so it offers an amount of exfoliation that your skin can handle every day without the cost of tampering with its pH level the way an acid would. After several years of educating clients, she encountered many holes in the market. Nov 22, 2020 - KLUR on Instagram: “The skin care products we use today will have a profound effect on the health and well-being of our future skin; this is especially true…” Check out my Instagram post when I met her and learned about her line. Donate a minimum of $44 to Summa Everythang, send Klur your receipt, and the brand will send back a one-time code to receive your Surrounding Surfaces oil upon check out. I see Klur as my own table in the industry, and everyone is invited to take a seat.”, Launched in 2019, Klur originally consisted of seven products, all of which are made up of natural ingredients, thoughtfully sourced. Just like you, I want to look like a sexy, dewy, baby angel for eternity. ⠀ I started Klur as a facial studio, and for nearly a decade, I specialized in natural and non-toxic facial treatments. Okiki was founded by mother, Ade, and daughter, Antonia, in 2016 to create beautiful, handcrafted and natural personal and home care products—including candles, soaps and lotions. All rights reserved. That was one conversation that I had with my partner back in 2014 or 2015. Funny thing is we have almost no marketing budget, our revenue goes back into the R&D process. Thornton emphasized having a gentle pick for every day that avoids shifting your skin’s pH, and therefore is less likely to cause irritation to the skin. 1. Click “BUY IT NOW“ 5. Based in Los Angeles, California, KLUR is a skincare brand that creates plant-based, cruelty-free, and sustainable products. Her suppliers are based in the United States, mainly in California. Click button “BUY PRODUCT” 2. it’s Lesley, Founder of Klur. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. Each box is a week’s worth of the most beautifully sourced, abundant fresh produce and feeds a family of three to four adults,” says Thornton. Of course, branding has been known to lead even the most educated beauty consumer astray, but when I tried the Gentle Matter Cleanser and found that its botanical formula served to soothe my dry, sensitive, eczema-prone skin, I was hooked. Eligible only in the US. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. She specialized in natural, nontoxic facial treatments, and being an aesthetician taught her that a gentle and consistent approach was the best way to take care of skin. It might because I was overly busy and tired already, but to fall asleep during a wax is saying something. “Rare and exotic ingredients don’t necessarily make better products,” she notes. “I formulate with long-term sustainability in mind and like to work with many local farmers,” she says. Click button “BUY PRODUCT” 2. “I didn’t see representation. “It is devoted to serving low-income families in South Central Los Angeles and surrounding areas. “The reason why I like putting enzymes in our cleanser is because we’re getting a little bit of the exfoliation without ever shifting our skin’s pH,” Thornton said. 22.99$ LIMITED EDITION ***** WORLDWIDE SHIPPING ***** HOW TO ORDER: 1. “Especially as a Black-owned business, we are often treated lesser than. These are our two most popular and skincare offerings at the moment! © 2021 Condé Nast. Like a lot of my beauty finds, I came across Klur skincare on Instagram. 1,263 Likes, 80 Comments - KLUR (@klur.co) on Instagram: “Hello! Do the research. Black women Klur. The biggest beauty stories, trends, and product recommendations. View this post on Instagram. Earlier last summer, the Pray on it over it through it shirt Additionally,I will love this world erupted in protests and outrage after the death of George Floyd, an unarmed Black man, in Minneapolis. In addition to the clean beauty world failing to represent people of color, Thornton expressed that she didn’t see any Black-owned sustainable brands at the time of KLUR’s inception. Okiki literally means prestigious in Yoruba and we were born out of a desire to create high … Everyone needs a staple facial cleanser in their routine. Enter shipping and billing information Done! Klur is a seven piece line consisting of natural cleansers,… THE SKIN. As Lesley Thornton, founder of Klur Skincare, wrote on Instagram: “A post is not enough. When Allure's founding editor, Linda Wells, shares her favorite beauty products of all time, you grab a pen and notebook and listen closely. The added bonus? Soon after opening Klur Skin Esthetics, her own private practice as an esthetician, Thornton began formulating her own products, and with a focus group of clients available, she nailed down two formulations both she and her clients loved. Plus, we are adding a $100.00 digital gift card for any other products of your choosing. So cooking has now become my favorite creative outlet and definitely keeps me sane,” she says. For the first time since the brand’s last launch, a year and a half ago, Thornton has debuted an addition to the Klur family: the Supreme Seed, a purification mask that’s ideal for sensitive skin. Select the style and color you want: T-Shirt / Hoodie / Sweater / Tank / Mug 3. I was attracted to the line because of the gorgeous minimalistic and artistic aesthetic from the brand. I saw great formulas, I saw great products, but I didn’t see representation for Black and Brown people. Select size and quantity 4. “Never play small.”. To revist this article, visit My Profile, then View saved stories. package delivery ship times may be extended by 2-3 weeks. ⠀ These are my words, this is my voice. Enzymes work to facilitate exfoliation like an acid, but what’s nice about them is that they break down the keratin – the bond between the skin – the oils, and the sebum without fluctuating the skin’s pH.